3 Ways to Improve Community Outreach | By Rick Warren


Pastors must understand how unchurched people think and what questions they are asking. Spending time with lost people opens the door to Christian evangelism and relevant community outreach.

You can’t be a good fisherman unless you learn to think like a fish. You need to learn their habits, preferences, and feeding patterns if you want to catch them. Certain fish like smooth, still waters. Others like the rushing rivers. Certain fish are bottom-feeders. Others like to hide among the rocks.

If you don’t understand the patterns of the fish you’re trying to catch, you’re wasting your time.

The same is true when you’re trying to reach people with the Gospel. Jesus gives us a great example of someone thinking like a fish.

The Bible says in Luke 6:8, “Jesus knew what they were thinking” (GW). In fact, multiple times in Scripture we read that Jesus knew what people were thinking.

But here’s the problem: The longer you are a Christian, the less you think like an unbeliever. I don’t think like a non-Christian; I think like a Christian. In fact, I think like a pastor. That’s even worse! It’s two steps removed from the people I want to reach.

You can tell just how differently pastors think than spiritually lost people when you look at church advertisements. You’ll see statements like, “Preaching the inspired, inerrant Word of God.” What people will that appeal to? I know what the inspired, inerrant Word of God is. I believe in it. I’d die for the inspired, inerrant Word. But non-Christians don’t care about your view of inspiration.

Or you’ll see a church advertise “Holy Spirit services.” That’s going to scare people away! Non-Christians don’t know what you mean by the Holy Spirit. Is that Casper the Friendly Ghost? You must learn to think — and communicate — like a non-believer if you are going to communicate the Gospel to them.

3 Ways to Engage Unbelievers

So how do you discover the mindset of spiritually lost people in your community?

⦁ You spend time with them. 

I’ve been to China many times. In Asia there’s an old saying that missions involves a lot of tea drinking, and it’s true. You spend a lot of time just drinking tea. Why? It’s what Jesus did. When God wanted to tell us that he loved us, he didn’t send a letter; he sent himself and spent time with us. The Bible says, “The Word became flesh and made his dwelling among us” (John 1:14 NIV).

Sometimes the most Christlike thing you can do for someone is to show up in their life. Getting to know lost people starts with spending time with them.

⦁ You talk to them. 

Sounds simple, but it’s true. The more you talk to non-Christians, the more you begin to get on their wavelength. Then you can build a bridge from your heart to their heart that Jesus Christ can walk across.

That’s what I did when I first came to Southern California over 40 years ago. I surveyed the people in the community. I found out what was important to them. I didn’t survey the community in order to change the Gospel so people would listen to it. But I did listen, so I’d know how to communicate the Gospel to them. But I didn’t stop with that survey. I made it a regular practice to talk with unchurched people in our community and find out what they’re like.

⦁ You love them. 

If you want to understand unchurched people, you need to truly care about them — not just say you do.

I know every congregation thinks they love lost people. Most people think their church is loving. But usually that just means church people love each other; warm fellowship doesn’t automatically translate into love for unbelievers. You can’t really get to know spiritually lost people unless you love them. You’ll hold them at arm’s length and never spend the time to get to know them.

As you and your church try to understand lost people in your community, ask yourself, “Do we really love the lost?”

If I went overseas as a missionary, I could have all of my doctrine right, be totally scriptural, and have the truth that could change lives, but I’d still have to learn the language.

I don’t expect non-Christians to speak my language as a Christian. I have to learn to speak their language. That’s called love. That’s called caring enough about people and not letting the method prevent the message from getting through.

By the way, just because you learn how spiritually lost people think doesn’t mean you need to think like them. You don’t have to agree with them to reach them. But you do have to understand them.

You’ve got to start where people are. Spend time with the lost in your community. Talk to them. Learn to love them.

Then you can reach them.


Learn more about Rick Warren’s books and his work with pastors. This article originally appeared here.

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